Leveraging Xperience by Kentico for franchise-based businesses.

The franchise digital dilemma

Many franchise businesses often currently struggle with:

• Inconsistent branding and governance across multiple locations
• Digital proficiency disparities across their franchisee network
• Inefficient content management at both a national and local level
• Duplicate content issues and SEO targeting
• Domain challenges
• Data security and protection
• Scalability issues as their franchise network expands
• Website performance and ROI measurement
• Limited ability for franchisees to customise their digital presence

Xperience by Kentico: A solution for franchises

Centralised brand control with local flexibility - Xperience by Kentico allows for efficient management and distribution of national content while maintaining editorial control at the local franchise level. This ensures brand consistency across all digital touchpoints.

Empowering franchisees

The platform enables content syndication with the balance control and independence needed for allowing individual franchisees to manage their own local microsites while adhering to national branding standards. Features include:

• Curation of campaign pages
• Reuse of content brand blocks for consistency
• Access to CMS widgets to maintain site quality

Scalability for growth

As demonstrated by Bluebird Care's expansion to over 200 territories, Kentico provides the scalability needed to grow alongside future needs, ensuring a secure, robust infrastructure as the business expands.

Composable architecture

Kentico’s flexibility to integrate with third-party APIs allows franchises to easily meet their often-nuanced requirements and enhance functionality, such as:

• Location-based services
• Recruitment process streamlining
• Email marketing integration
• Customer review systems

Benefits for franchise-based businesses

• Consistent brand experience - Maintain a unified brand image across all franchise locations
• Multi-site management - Franchises can manage multiple websites within a single platform interface, allowing for centralised control and brand consistency
• Improved content management - Efficiently manage content at both national and local levels with reuse across various channels
• Multilingual support - Franchises operating in different regions can benefit from efficient language localisation and translation project management
• Enhanced lead generation - Optimise for local SEO and conversion rate, attracting relevant traffic and converting visitors into leads
• Scalability - Easily accommodate network growth without compromising performance.
• Franchisee satisfaction - Empower local franchisees with tools to manage their digital presence effectively
• Data management & security - With multiple franchise locations collecting customer data, ensuring proper data management and security across the entire network is a critical challenge. This is especially important given varying regional regulations like GDPR
• Aligning internal systems - Integrating various digital systems, such as content management, customer relationship management, and payment systems, across all franchisees is a significant hurdle. This integration is crucial for consistent user experience and accurate data tracking.

Kentico for franchises

Our collaboration with Bluebird Care, has successfully transformed their digital ecosystem and strengthened their reputation as a top-tier home care service provider. Xperience by Kentico has provided a comprehensive platform with robust foundations to offer a balance of centralised control and local flexibility, along with scalability and integration capabilities required. 

Find out more, and the full case study about the award-winning Kentico Bluebird Care solution.