The most prominent trends set to shape eCommerce in 2025.

We've shared the most prominent ones and not surprisingly they are led by AI and the power to drive enhanced personalisation, along with social commerce, augmented reality, and a strong focus on mobile and voice commerce. These trends are not just incremental changes but now appear to be fundamental shifts that will redefine how businesses interact with consumers online.

The convergence of technology, consumer expectations, and innovative digital experiences is creating an unprecedented opportunity now for brands and businesses to reimagine their online retail strategies.

Brands that can easily re-calibrate their commerce platform foundations and quickly adapt to these emerging trends are set to thrive. Are you ready to embrace this opportunity?

The identifiable trends include:

• AI integration - Generative AI will play a significant role in personalising customer experiences, improving recommendation systems, and streamlining operations.
• Mobile-first shopping - Mobile commerce is expected to now account for over 60% of all eCommerce sales globally by 2028.
• Social commerce - Platforms like TikTok and Instagram will provide more options for direct purchasing, with social commerce revenues predicted to significantly accelerate.
• Augmented reality (AR) - AR will expand into new categories like apparel, eyewear, and furniture, offering "try-before-you-buy" experiences.
• Composable commerce - Businesses will increasingly seek to adopt modular customisable solutions tailored to their specific needs.
• Enhanced omnichannel experiences - Seamless integration of online and offline shopping experiences will be a priority.
• Sustainability & ethics - Companies will focus on adopting greener practices and aligning with ethical values.
• Voice commerce -This technology is set to grow significantly, offering hands-free convenience in purchasing.
• Marketplace evolution - Continued competition among marketplace giants will drive innovations and aggressive strategies.
• Personalisation at scale - AI-powered personalisation will become more sophisticated, offering tailored experiences to individual customers.
• Loyalty-driven strategies - Retailers are focusing on maximising customer lifetime value rather than pursuing one-off transactions.
• Subscription models - The "Subscription economy" is expected to grow significantly, offering continuous revenue and increased customer loyalty.

For further reading:

• BigCommerce - 12 Ecommerce Trends That Are Powering Online Retail Forward
• DMEXCO - The e-commerce trends set to define 2025
• Retail Gazette - The eCommerce trends that will define 2025 and beyond
• Zoho - Top 10 ecommerce trends that can impact your online sales in 2025

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