Customer reach via multiple channels, selling 500m+ trays of sushi each year.
Following its acquisition by Zensho, the launch of the Wonderfield Group website and brand identity marks the beginning of a new chapter for the leading international multi-channel food business, the Snowfox Group. The company has generated over $2.9 billion in system sales and employs more than 5,500 team members across 16 countries, operating in over 12,500 locations worldwide, including kiosks, sushi commissaries, and restaurants.
Japanese heritage
Drawing upon their Japanese heritage and expertise, they now retain a leading position across several markets, and have strategically diversified into broader food categories, including salads, poke, fruit, bakery, hot meals, and sandwiches. Through its restaurants and retail partners, the group now offers customers high-quality, healthy, and convenient on-the-go options:
- AFC - The leading provider of fresh sushi to supermarkets nationwide in the US
- Bento - Canada's top specialist in grab-and-go sushi and hot Asian cuisine
- Raku - The UK’s fastest-growing grab-and-go sushi brand
- Snowfox - The franchisor of more than 1,000 full-service sushi kiosks across the US
- Snowfruit - Delivering crisp, flavourful produce that people are sure to love
- Sushi Circle - The first to introduce sushi to Germany and open a kaiten restaurant in Frankfurt
- Sushi Izu - Australia's leading sushi retailer, boasting over 200 stores across the country
- SushiTake - Delivering high-quality sushi to Spain, Italy, Norway, and other European countries
- Taiko - The original Japanese cuisine manufacturer for UK supermarkets
- YO! - The UK's No.1 Japanese cuisine and experience brand since 1997
- Zenshi - High-quality, handcrafted sushi for grab-n-go, located at grocery stores across the US
Future-proofed investment
Our project aim was to overhaul, reimagine, design, and redevelop the foundations for their growing digital estate, utilising modern and up to date technology.
We choose the next generation hybrid headless Xperience by Kentico platform. As a robust digital experience platform (DXP) and content management system (CMS) with unified digital marketing features all under one roof it formed the perfect solution for their strategic activities. The platform has undergone a full rebuild to embrace more advanced technology and delivers blistering improvements to performance, increased security measures and streamlined multi-channel user experience potential.
Solution delivery
Our delivery strategy involved building a new structured content model with a reusable library of page components and widgets empowering editors with increased control control and flexibility. The new foundations for the group now enable a robust ROI for the future cost-effective rollout of subsequent brand site solutions on a centralised platform.
- Technology - The solution was built on cutting-edge technology, utilising ASP.NET MVC and adhering to industry standards for security and data protection. The website's user interface was developed with the latest front-end technologies, primarily HTML5, CSS3, and JavaScript
- Multi-lingual support - The scope encompassed the launch of a multilingual site, featuring EN-GB English and Canadian French, in alignment with the existing Snowfox Group solution
- Integrations - Key management was provided via Google Tag Manager including Google Analytics, Microsoft Clarity and for cookie management, OneTrust
- Responsive mobile-first design - Our image handler automatically optimises all assets served to the end desktop or mobile device
- Google Lighthouse - Fast delivery provided a combined overall performance score >95%
- SEO - Additional search engine traction was provided with clear mark-up and schema considerations, 301s, meta details, XML sitemaps and robots.txt
- Xperience by Kentico - Platform functionality and features utilised included:
- Range of flexible page templates
- Shareable page components
- Widgets for non-structured content and control via the Xperience drag and drop 'Page builder'
- User and role definition for solution permission management
- Workflow for maintaining overall editorial control
- The new 'Content hub' providing a centralised repository of reusable assets across key channels
- Forms with reCAPTCHA V3 for contact enquiry management
Ridgeway today continue to provide Azure hosting, SLA support, and a supportive ongoing roadmap of new features and enhancements underpinned with pro-active digital performance monitoring of key goals and user journeys.